Musical logos or signatures are short musical phrases or sounds, which are used along with radio and TV spots or with other audio visual corporate media, such as corporate films or web sites. A musical signature is designed to be easily associated with a company or a product, and to instantaneously bring to the viewer’s/ listener’s mind the relevant company, product or service. A good example of such audio signature is the Duracell battery one, which is easily recognizable by consumers around the world. Check out also the Imagine musical signature, one of many composed by Rami Goren.